Cécred Hair Tools
Product & Packaging Design
2022-2025
Client: Cécred, Kirby Beauty LLC
Beyoncé’s vision for Cécred was built on the balance of science and ritual — innovation grounded in techniques passed down through generations. When the brand set out to extend this philosophy into tools, they came to us. Our task was to create instruments that felt like a natural continuation of the ritual: precision‑engineered, tactile in hand, and crafted to protect and transform hair at every stage of care.
Team — L. Claverie, W. Yee
Cécred’s branding and identity, developed by Aruliden, served as the foundation for our research. Our role focused on expanding the system into hair tools, designing products, packaging, and visuals that felt like an organic evolution of the brand.
Existing Category Landscape
Intruments of Care
Blow drying and enhanced airflow
Precision parting for clean and controlled styles
Detangling deep knots without losing volume
Even product distribution from root to tip
Each tool features a precision‑engineered hanging ring — designed for both professional salon storage and at‑home ritual display. Together, the rings create a unified system, letting the collection hang as a cohesive set while keeping each piece within reach.
Care is timeless.
The ritual continues — passed from hand to hand, from then to now.
Cécred Hair Tools
Product & Packaging Design
2022-2025
Client: Cécred, Kirby Beauty LLC
Beyoncé’s vision for Cécred was built on the balance of science and ritual — innovation grounded in techniques passed down through generations. When the brand set out to extend this philosophy into tools, they came to us. Our task was to create instruments that felt like a natural continuation of the ritual: precision‑engineered, tactile in hand, and crafted to protect and transform hair at every stage of care.
Team — L. Claverie, W. Yee